Meet Jamie Little, the journalist who’s become Michael Jordan’s go-to motorsports confidant—a title that’s as unexpected as it is fascinating. But here’s where it gets controversial: How did a Fox Sports reporter become the basketball legend’s favorite voice in NASCAR? Let’s dive into this unlikely partnership that’s turning heads across both sports worlds.
In recent months, NASCAR fans have grown accustomed to seeing Jamie Little, Fox’s seasoned pit reporter, chatting effortlessly with Michael Jordan, the co-team owner of 23XI. What’s striking is the level of access Little has gained—so much so that multiple outlets have pointed out she’s interviewed Jordan more about racing than Mike Tirico has about basketball this season, despite Jordan’s role as a ‘special contributor’ to NBC’s NBA coverage. And this is the part most people miss: Jordan, known for his selective trust in media during his playing days, seems to have handpicked Little as his motorsports mouthpiece.
This relationship didn’t happen overnight. It traces back to June 2021 at Sonoma Raceway, where Little overheard Jordan mention her name as a reporter who ‘knows everything about NASCAR.’ Seizing the moment, she introduced herself, and the rest is history. Fast forward to today, and Little has conducted more than half a dozen TV interviews with the notoriously private Jordan. Remarkably, the 63-year-old legend specifically requests Little for his interviews, a testament to the trust they’ve built.
During a recent conversation with Front Office Sports, Little shed light on Jordan’s genuine passion for NASCAR. ‘This isn’t just a business decision,’ she explained. ‘Growing up in North Carolina, his family would take him to racetracks. NASCAR has been ingrained in him forever.’ But here’s the bold question: Could NASCAR be Jordan’s way of reconnecting with his late father, James, who was murdered in 1993? While Little doesn’t speculate on this, she notes that Jordan’s love for the sport runs deep, often reminding him of the competitive spirit he felt during his basketball career.
Little’s ability to connect with Jordan goes beyond professionalism. She’s quick to ask for permission before interviewing him, respecting his boundaries while also capitalizing on his winning streak. ‘He’s so naturally happy,’ she said. ‘It’s organic.’ Her approach has paid off, with Jordan even noticing her Jordan-branded shoes during a recent interview—a lighthearted moment that highlights their rapport.
But here’s the real debate: Can a celebrity owner like Jordan truly elevate NASCAR’s profile? Little believes so. ‘He’s reaching beyond the walls of motorsports,’ she observed. ‘People who love Jordan—whether for his shoes, his playing, or his legacy—are now tuning into NASCAR.’ Whether you agree or disagree, there’s no denying Jordan’s impact on the sport.
So, what do you think? Is Jamie Little’s connection with Michael Jordan a game-changer for NASCAR, or just a fascinating footnote in sports journalism? Let us know in the comments—we’re eager to hear your take!
